The Ecology of Commerce
The Ecology Of Commerce is a critical analysis of the way we conduct our business and our society today, whether we work for Earth First or DuPont. Decidedly non-aligned with either the left or right, Hawken's book demonstrates clearly that only cooperation from all sides will lead us towards a sustainable future.
His suggestions for turning in this direction include:
- Reduce absolute consumption of energy and natural resources in the North by 80 percent within the next half century
- Provide secure, stable, and meaningful employment for people everywhere
- Be self-actuating as opposed to regulated or morally mandated
- Honor market principles
- Be more rewarding than our present way of life
- Exceed sustainability by restoring degraded habitats and ecosystems to their fullest biological capacity
- Rely on current income
- Be fun and engaging, and strive for an aesthetic outcome
The Ecology Of Commerce is a critical analysis of the way we conduct our business and our society today, whether we work for Earth First or DuPont. Decidedly non-aligned with either the left or right, Hawken's book demonstrates clearly that only cooperation from all sides will lead us towards a sustainable future.
His suggestions for turning in this direction include:
- Reduce absolute consumption of energy and natural resources in the North by 80 percent within the next half century
- Provide secure, stable, and meaningful employment for people everywhere
- Be self-actuating as opposed to regulated or morally mandated
- Honor market principles
- Be more rewarding than our present way of life
- Exceed sustainability by restoring degraded habitats and ecosystems to their fullest biological capacity
- Rely on current income
- Be fun and engaging, and strive for an aesthetic outcome
