The Ecology of Commerce

The Ecology Of Commerce is a critical analysis of the way we conduct our business and our society today, whether we work for Earth First or DuPont. Decidedly non-aligned with either the left or right, Hawken's book demonstrates clearly that only cooperation from all sides will lead us towards a sustainable future.

His suggestions for turning in this direction include:

  • Reduce absolute consumption of energy and natural resources in the North by 80 percent within the next half century
  • Provide secure, stable, and meaningful employment for people everywhere
  • Be self-actuating as opposed to regulated or morally mandated
  • Honor market principles
  • Be more rewarding than our present way of life
  • Exceed sustainability by restoring degraded habitats and ecosystems to their fullest biological capacity
  • Rely on current income
  • Be fun and engaging, and strive for an aesthetic outcome

The Ecology Of Commerce is a critical analysis of the way we conduct our business and our society today, whether we work for Earth First or DuPont. Decidedly non-aligned with either the left or right, Hawken's book demonstrates clearly that only cooperation from all sides will lead us towards a sustainable future.

His suggestions for turning in this direction include:

  • Reduce absolute consumption of energy and natural resources in the North by 80 percent within the next half century
  • Provide secure, stable, and meaningful employment for people everywhere
  • Be self-actuating as opposed to regulated or morally mandated
  • Honor market principles
  • Be more rewarding than our present way of life
  • Exceed sustainability by restoring degraded habitats and ecosystems to their fullest biological capacity
  • Rely on current income
  • Be fun and engaging, and strive for an aesthetic outcome